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Health care public relations and marketing specialists handle internal and external communications and promotions for a health care organization.
Health care public relations and marketing specialists usually work in hospitals, nursing homes, rehabilitation or psychiatric facilities or for health maintenance organizations (HMO's). Their responsibilities include writing for internal publications such as newsletters, handling media/publicity calls, preparing marketing plans for various programs, planning and strategizing promotional and marketing efforts and writing and creating collateral materials to promote services. They also organize events between the organization and the public. They usually work 40-hours a week, although hours can vary due to deadlines or an unforeseen crisis involving the organization.
High school students should study health, social sciences, English and writing courses. A high school diploma or equivalent is required. A bachelor's degree is required — combined with experience in public relations as an intern. Recommended areas of post secondary study include communications, journalism, English, public relations & advertising, or related field. Public relations professionals can become accredited through the Public Relations Society of America or the International Association of Business Communicators.
Marquette University
University of Wisconsin - La Crosse
University of Wisconsin - Madison
University of Wisconsin - Milwaukee
University of Wisconsin - Stevens Point
University of Wisconsin - Superior
University of Wisconsin - Whitewater
Average $45,400
Health Care Public Relations & Marketing Society of Southeastern Wisconsin
hcprms.org
International Association of Business Communicators
601 Montgomery St., Suite 1900
San Francisco, CA, 94111
415/544-4700
www.iabc.com
Public Relations Society of America (PRSA)
33 Maiden Ln., 11th Floor
New York, NY, 10038-5150
212/460-1400 or 212/460-1484
www.prsa.org
Society for Health Care Strategy and Market Development
c/o American Hospital Association
155 N. Wacker
Chicago, IL, 60606
312/422-3888
www.shsmd.org
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