This website was developed and is maintained by the North Central Wisconsin Area Health Education Center.

Public Relations and Marketing Specialist
Health care public relations and marketing specialists handle internal and external communications and promotions for a health care organization.

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Work Activities/Environment
Health care public relations and marketing specialists usually work in hospitals, nursing homes, rehabilitation or psychiatric facilities or for health maintenance organizations (HMO's). Their responsibilities include writing for internal publications such as newsletters, handling media/publicity calls, preparing marketing plans for various programs, planning and strategizing promotional and marketing efforts and writing and creating collateral materials to promote services. They also organize events between the organization and the public. They usually work 40-hours a week, although hours can vary due to deadlines or an unforeseen crisis involving the organization.

Academic/Special Requirements
High school students should study health, social sciences, English and writing courses. A high school diploma or equivalent is required. A bachelor's degree is required combined with experience in public relations as an intern. Recommended areas of post secondary study include communications, journalism, English, public relations & advertising, or related field. Public relations professionals can become accredited through the Public Relations Society of America or the International Association of Business Communicators.

Educational Institutions
Carroll University
Carthage College
Chippewa Valley Technical College
Concordia University
Fox Valley Technical College
Gateway Technical College
Lakeland College
Lakeshore Technical College
Madison Area Technical College
Maranatha Baptist University
Marian University
Marquette University
Milwaukee Area Technical College
Mount Mary College
Nicolet Area Technical College
Northcentral Technical College
Northeast Wisconsin Technical College
Rasmussen College - Appleton Campus
Rasmussen College - Green Bay Campus
Rasmussen College - Wausau Campus
Southwest Wisconsin Technical College
University of Wisconsin - Eau Claire
University of Wisconsin - Green Bay
University of Wisconsin - La Crosse
University of Wisconsin - Madison
University of Wisconsin - Milwaukee
University of Wisconsin - Oshkosh
University of Wisconsin - Parkside
University of Wisconsin - River Falls
University of Wisconsin - Stevens Point
University of Wisconsin - Stout
University of Wisconsin - Whitewater
Upper Iowa University - Blackhawk Center
Upper Iowa University - Elkhorn
Upper Iowa University - Madison
Upper Iowa University - Milwaukee
Upper Iowa University - Prairie du Chien
Upper Iowa University - Wausau
Viterbo University
Waukesha County Technical College
Western Technical College

Hospitals with Associated Educational Programs
Average $45,400

Professional Organizations

International Association of Business Communicators
601 Montgomery St., Suite 1900
San Francisco, CA, 94111
800/776-4222 or 415/544-4700

Public Relations Society of America (PRSA)
33 Maiden Ln., 11th Floor
New York, NY, 10038-5150

Society for Health Care Strategy and Market Development
c/o American Hospital Association
155 N. Wacker, Suite 400
Chicago, IL, 60606

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