University of Wisconsin–Madison

Public Relations and Marketing Specialist

Health care public relations and marketing specialists handle internal and external communications and promotions for a health care organization.

Work Activities/Work Locations

Health care public relations and marketing specialists usually work in hospitals, nursing homes, rehabilitation or psychiatric facilities or for health maintenance organizations (HMO’s). Their responsibilities include writing for internal publications such as newsletters, handling media/publicity calls, preparing marketing plans for various programs, planning and strategizing promotional and marketing efforts and writing and creating collateral materials to promote services. They also organize events between the organization and the public. They usually work 40-hours a week, although hours can vary due to deadlines or an unforeseen crisis involving the organization.

 Education: 2-4 years

 Patient Interaction: High

 Physical Activity: Medium

 Salary: $60,850

 Job Growth: Low

Getting Started

Career Outlook

Number Employed in 2012 (Wisconsin): 7,040
Number Employed in 2014 (U.S.): 240,700
Expected Employment in 2024 (U.S.): 255,600
Percent Employment Growth (2014-2024): 6%
Expected Annual Openings: 4,360
Median Salary in 2014 (Wisconsin): $60,850

Salary information is located at Career One Stop

Wisconsin AHEC Health Careers Information Center provides the most current salary information available from CareerOneStop. CareerOneStop will have a lapse between when the information is gathered and when it is released.