Health care public relations and marketing specialists handle internal and external communications and promotions for a health care organization.
Health care public relations and marketing specialists usually work in hospitals, nursing homes, rehabilitation or psychiatric facilities or for health maintenance organizations (HMO’s). Their responsibilities include writing for internal publications such as newsletters, handling media/publicity calls, preparing marketing plans for various programs, planning and strategizing promotional and marketing efforts and writing and creating collateral materials to promote services. They also organize events between the organization and the public. They usually work 40-hours a week, although hours can vary due to deadlines or an unforeseen crisis involving the organization.
Education: 2-4 years
Patient Interaction: High
Physical Activity: Medium
Salary: $60,850
Job Growth: Low
Public Relations and Marketing Specialist
Health Care Facility Administrator
High school students should study health, social sciences, English and writing courses. A high school diploma or equivalent is required. A bachelor’s degree is required — combined with experience in public relations as an intern. Recommended areas of post secondary study include communications, journalism, English, public relations & advertising, or related field. Public relations professionals can become accredited through the Public Relations Society of America or the International Association of Business Communicators.
Carroll University
Carthage College
Chippewa Valley Technical College
Concordia University
Fox Valley Technical College
Gateway Technical College
Lakeland College
Lakeshore Technical College
Madison Area Technical College
Maranatha Baptist University
Marian University
Marquette University
Milwaukee Area Technical College
Mount Mary College
Nicolet Area Technical College
Northcentral Technical College
Northeast Wisconsin Technical College
Rasmussen College – Appleton Campus
Rasmussen College – Green Bay Campus
Rasmussen College – Wausau Campus
Southwest Wisconsin Technical College
University of Wisconsin – Eau Claire
University of Wisconsin – Green Bay
University of Wisconsin – La Crosse
University of Wisconsin – Madison
University of Wisconsin – Milwaukee
University of Wisconsin – Oshkosh
University of Wisconsin – Parkside
University of Wisconsin – River Falls
University of Wisconsin – Stevens Point
University of Wisconsin – Stout
University of Wisconsin – Whitewater
Upper Iowa University – Blackhawk Center
Upper Iowa University – Elkhorn
Upper Iowa University – Madison
Upper Iowa University – Milwaukee
Upper Iowa University – Prairie du Chien
Upper Iowa University – Wausau
Viterbo University
Waukesha County Technical College
Western Technical College
American Marketing Association
130 E. Randolph St., 22nd Floor
Chicago, IL, 60601
800/AMA-1150 or 312/542-9000
www.ama.org/Pages/default.aspx
Association for Women in Communications
1717 E. Republic Rd., Suite A
Springfield, MO, 65804
417/886-8606
www.womcom.org/
International Association of Business Communicators
601 Montgomery St., Suite 1900
San Francisco, CA, 94111
800/776-4222 or 415/544-4700
www.iabc.com/
Minnesota Health Strategy and Communications Network
2550 University Ave. W., Suite 350-S
St. Paul, MN, 55114-1900
www.mhscn.com/
National Communication Association
1765 N. St. NW
Washington, DC, 20036
202/464-4622
www.natcom.org/Default.aspx?id=538
Public Relations Society of America (PRSA)
33 Maiden Ln., 11th Floor
New York, NY, 10038-5150
212/460-1400
www.prsa.org
Society for Health Care Strategy and Market Development
c/o American Hospital Association
155 N. Wacker, Suite 400
Chicago, IL, 60606
312/422-3888
www.shsmd.org
Wisconsin Healthcare Public Relations & Marketing Society
www.whprms.org/
Number Employed in 2012 (Wisconsin): 7,040
Number Employed in 2014 (U.S.): 240,700
Expected Employment in 2024 (U.S.): 255,600
Percent Employment Growth (2014-2024): 6%
Expected Annual Openings: 4,360
Median Salary in 2014 (Wisconsin): $60,850
Salary information is located at Career One Stop
Wisconsin AHEC Health Careers Information Center provides the most current salary information available from CareerOneStop. CareerOneStop will have a lapse between when the information is gathered and when it is released.
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